1. Generic software is mass-produced and versatile, while custom software is specifically designed to meet unique business requirements.

2. Custom software is tailored to fit exact specifications, whereas generic software offers broad functionality to appeal to multiple users.

3. Generic software is cost-effective for broad applications, but custom software offers competitive advantage by addressing specific needs.

4. The development time for custom software is longer due to its tailored nature, in contrast to generic software which is typically ready-to-use.

5. Custom software is scalable to evolve with a business’s needs, unlike generic software that may not align perfectly with business growth or change.

6. Generic software comes with general support, whereas custom software often includes personalized support and maintenance plans.